Challenge : Create digital environment to be activated before, during, and after the Tropisme festival.
Solution : Creation and implementation of the Tropisme festival’s Web radio on its web site and Facebook page. Development of a player with dynamic display (showing artist and title) and social features (share, like, dislike buttons).
Results : Personalized musical programming as teasing for the festival line-up. Dedicated media to cover the event and inform festival attendees. > 1K listeners per day during the festival.