RadioShop signs sound design for Burton of London

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Burton of London

Burton of London is a brand with far-reaching impact in social and historical terms, largely due to the strong personality of its founder, sir Montague Burton. Founded in 1900 northern England, Burton met with success in London, before coming to France in the 1960s and setting up in Paris. With its contemporary heritage and dual London-Paris culture, the brand offers the right balance of elegance and relaxation, tradition and modernism, masculinity and femininity, and know-how and knowing how to live.

To accompany the roll-out of its brand-new store concept, whose flagship is on the Grands Boulevards of Paris, the brand decided to have RadioShop produce its in-store sound design.

Following a discussion phase and an in-depth study of the brand’s sound imprint, the resulting sound design is decidedly contemporary, modern, and trendy, while rooting itself in a scholarly musical culture, tinted with a mix of the British Touch and French Flair. The Burton of London in-store sound design, implemented by RadioShop throughout the entire network of stores, is a veritable “Paris-London mirror” that alternates discretely between the cultural characteristics from both sides of the Channel, notably via sound design work based on sound references typical of both major cities. This includes the integration of audio samples such as the renowned “Mind the Gap” call in the London metro, the accordion sound in the Paris metro, the bells of Big Ben and those of Notre Dame...

Thursday 02 July 2015

Bloc servant uniquement à accueillir les médias de Cas client ou Actualité (JS)

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