The most French of all coffee shops has decided to shine the spotlight on young creators and artists, organizing creative “challenges” throughout the year focusing on four themes: Music, exhibition, design, and do-it-yourself.
Columbus Artistes & Co gives musicians, photographers, designers, and basically anyone with a hidden talent, an opportunity to display their work or be broadcast in Columbus shops.
The brand chose RadioShop Conseil, the RadioShop group’s brand and musical consultancy, to manage the operation, notably to develop a dedicated web platform and create an audio campaign for the brand’s webs site and in-store radio. RadioShop’s artistic directors will also be members of the music jury for the competition.
This operation further reinforces the goal of Columbus Artistes & Co to be the “social café of the 21st century,” highlighting the company’s target public and linking the point-of-sale with the digital world via a web-to-store mechanism.
See all the challenges on www.columbus-artistes.com
About Columbus Café :
Founded in 1994, Columbus Café & Co is the leading French coffee shop chain, seeking to embody the social café of the 21st century, a warm and friendly place where friends, family, and colleagues can get together. The Coffee Shop offering is rich and authentic, comprising hot and cold drinks based on coffee, chocolate, tea, and fruit.
The company’s flagship food product is its muffin, cooked at every Columbus Café and adapted with about fifty different recipes. The Columbus Café & Co franchise network is mainly present in high-traffic areas, such as downtown centers, train stations, and airports, in Paris and throughout France.
Today, the network counts over 100 coffee shops in France and abroad. Columbus Café has been providing restaurant services on iDTGV trains since November 2014. Columbus Café continues to expand, opening about twenty new shops every year.