Challenge : Transcribe the American diner concept by addressing the restaurant chain’s various customer populations.
Solution : A journey into the iconic territory of American culture, with an original signature anchored in the codes of 1950s rock ‘n’ roll, adapted in 7 versions that can be tailored for all media types. A sound communication guide and activation kit provide a framework for sound logo creation and deployment.
Results : A strong and consistent signature at points-of-sale and on various media. An extra dimension in addition to the communication pack proposed to franchises.