The iconic ready-to-wear clothing brand, IKKS, chose RadioShop, a leading specialist for sound communication at the point-of-sale, to create the sound design for its 320 stores throughout France and Europe.
In addition to handling artistic direction for the project, RadioShop is also tasked with implementing and deploying the broadcasting system for the stores.
The strong personality of IKKS, as a company, was transcribed into artistic codes to define a musical universe in line with the brand’s “mix & match” manifesto.
Alternating between musical styles from urban and Indie to rock and chic, adventuresome and always demanding, the sound universe that personifies IKKS in its stores is based on a wide range of emerging and established artists. It revisits and reinvents musical standards, while exploring textures from the folk, electronic, pop, soul, and rock worlds.
This partnership will help reinforce IKKS’s identity thanks to in-store sound communication.