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After France, RadioShop accompanied IKKS internationally


Geolocated brand radio

Challenge : Create a flexible sound design that is adaptable to the cultures in the 20 territories where the iconic ready-to-wear brand is present.

Solution : The strong personality of IKKS, as a company, was transcribed into artistic codes to define a musical universe in perfect harmony with the brand’s “mix & match” manifesto. Programming is geolocated and adapted for each country.

Results : A coherent musical universe, guaranteeing IKKS values, and adapted to the cultures of each territory in which the brand operates, resulting in optimal point-of-sale marketing.

Bloc servant uniquement à accueillir les médias de Cas client ou Actualité (JS)

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