Galeries Lafayette

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There are 7 different musical zones at the Haussmann store, providing a unique customer experience

Galeries Lafayette

Brand radio

Challenge : Transcribe the codes and values of these well-known stores into musical programming.

Solution : Creation of a personalized, modular, and continually-evolving musical design. Segmentation of the musical offering for each space at the Haussmann flagship location in Paris.

Results : A strong in-store musical signature, faithful to the brand’s premium and fashion positioning.

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