RadioShop, a leading specialist in sound communication for points-of-sale, will handle the sound design for Beauty Success perfumeries and beauty institutes, as well as the new Beauty Sisters concept store opened last March as a pilot point-of-sale.
On one hand, this collaboration focuses on sound design for the two brands’ in-store radios, for which artistic direction and roll-out will be handled by RadioShop. The company’s teams studied the personality of each brand and transcribed it into artistic codes to define the most appropriate musical universe for brand values.
On the other hand, RadioShop is also responsible for equipment and video broadcasting at the sales outlets of both Beauty Success group brands.
Lastly, RadioShop is working with Beauty Success on its spoken presence on in-store and FM radio.
This partnership will enable Beauty Success to reinforce its identity thanks to in-store sound communication.